Case Study: Scaling Quality at the Speed of Coffee

For one of the largest coffee companies in the country, growth isn’t just about opening new stores—it’s about creating consistent, high-quality spaces that reflect the brand’s identity across hundreds of locations. To meet ambitious expansion goals, the company needed a partner that could deliver craftsmanship at scale while adapting quickly to changing demands.

That’s where DisplayIt came in.

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With 240,000 Sq Ft of manufacturing space and a team of more than 100 skilled workers, DisplayIt was able to deliver quality craftsmanship while meeting the demand for rapidly growing store counts.

The Challenge

Our customer faced a twofold challenge:

1. Maintain premium-quality casework that aligned with the brand’s standards.

2. Adapt rapidly to fluctuating store counts, sometimes doubling year over year.

This required a partner with not just manufacturing capacity, but also the operational agility to scale up quickly without sacrificing quality.

Our Solution: A Dedicated Program Built for Scale

DisplayIt developed a program specifically designed to support the customer’s evolving needs. A cross-functional team—including Account Managers, Project Managers, Engineers, Procurement, and Quality Control Specialists—was established to manage every detail of the portfolio.

Key elements of the program included:

• Account Management

  Regional account managers served as direct partners—both in the field and at the customer level—to ensure alignment at every stage.

The DisplayIt team works directly with clients to ensure alignment at every stage of a project.

• Engineering

  The customer used its own design team, while DisplayIt handled engineering and build. To accelerate turnaround times, we developed a 24-hour engineering cycle with offices in the U.S., China, and Mexico. While American engineers rested, teams abroad advanced the work—ensuring speed, collaboration, and efficiency.

DisplayIt's engineering team works on a 24-hour cycle between the U.S., China and Mexico to ensure drawings are processed as quickly as possible.

• Manufacturing

  • Over 250,000 sq. ft. of fabrication, warehouse, and storage space in Irvine, CA; McKinney, TX; and Xiamen, China.

  • 100+ skilled craftsmen trained in advanced fabrication techniques.

  • Cutting-edge equipment and processes designed for innovation and precision.

  • Strict quality control measures that ensure every product meets Grade-A standards.

A CNC machine works to create customized casework for one of the largest coffee companies in the world.

• Installation

  A nationwide network of craftsmen, paired with comprehensive pre-installation planning, ensured seamless execution on-site. Every rollout was delivered with precision and on schedule.

DisplayIt manages every component of the installation process to ensure it meets the client's expectations and timeline.

Results: Scaling With Our Customer’s Growth

The results speak for themselves. DisplayIt’s dedicated program enabled our customer to expand at a record pace:

• 2019 – 11 new locations

• 2020 – 30 new locations

• 2021 – 70 new locations

• 2022 – 115 new locations

• 2023 – 220 new locations

• 2024 – 430 new locations across 14 states

  
  

By 2024, 64% of production came from our Irvine facility and 36% from McKinney, reflecting our ability to balance demand across multiple plants.

This rapid scaling demonstrated not just capacity, but adaptability. In just five years, store rollout requirements increased nearly fortyfold—and DisplayIt kept pace every step of the way.

Over the course of five years, DisplayIt rolled out more than 600 new coffee shops across the country.

Looking Ahead

The coffee industry continues to evolve, and DisplayIt remains committed to supporting its partners with the same agility and quality that have defined our success. By capitalizing on advanced design technology and maintaining rigorous quality standards, we help our customers set the standard—not just keep up with it.

We’ve been able to duplicate this process, service, and solution for many other coffee companies across the U.S. Let us show you what we can do for you.

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