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Toys R Us
Industry
Retail
Location
New York, NY, USA
For the relaunch of Toys “R” Us inside Macy’s stores nationwide, DisplayIt partnered to design, engineer, and manufacture a vibrant collection of custom retail fixtures that bring the joy of play to life.
Each retail display solution was built to highlight iconic toy brands—like LEGO, Fisher-Price, and Disney—through bold color, durable materials, and flexible merchandising design.
Engineered With Integrity.
Built To Perform.
From floor-to-ceiling shelving to interactive in-store displays, every element was engineered for high-traffic use and easy reconfiguration. The result is a playful yet organized retail environment that celebrates discovery, nostalgia, and the magic of childhood—all brought to life through DisplayIt’s craftsmanship and retail installation expertise.
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Marketing Manager, ABC Company
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