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The North Face - SoHo
Industry
Retail
Location
SoHo, New York, NY, USA
DisplayIt partnered with The North Face to help bring their SoHo flagship store to life, delivering custom millwork, retail fixtures, and immersive branded environments that reflect the spirit of exploration at the core of the brand.
Designed to engage customers beyond the product, the space blends natural materials, storytelling elements, and flexible merchandising systems to create a dynamic retail experience.
Innovative Design.
Flawlessly Executed.
Warm wood tones, integrated display systems, and industrial accents work together to showcase technical apparel and gear while maintaining a clean, elevated aesthetic. Custom fixtures were engineered to support both high-impact visual merchandising and day-to-day retail functionality, allowing for easy product updates and seasonal transitions.
From feature walls and product displays to interactive storytelling zones, every detail was crafted to reinforce The North Face’s identity—creating a space that invites customers to connect with the brand, explore its heritage, and engage with its products in a meaningful way.

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Marketing Manager, ABC Company
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